Marketing Campaign Manager

ServiceChannel is seeking a dynamic and results-driven Marketing Campaign Manager to accelerate our growth through innovative, data-driven demand creation and pipeline programs. In this pivotal role, you’ll craft and scale high-impact campaigns that span email, webinars, events, paid media, landing page optimization, and more—all within an integrated, multi-channel strategy. Reporting to the Senior Director of Demand Generation, you’ll be at the forefront of fueling our pipeline while collaborating with cross-functional teams to drive measurable results.  

Key Responsibilities  

• Lead the Charge on Campaigns: Own the end-to-end strategy and execution of campaigns designed to generate qualified leads, engage target accounts, and maximize conversion rates across the entire sales funnel. You’ll be a key player in shaping the future of our demand generation. 
• Innovate New Lead Channels: Uncover and test new B2B lead-generation channels, and bring fresh, data-backed insights to leadership to continuously expand our reach. 
• Refine Targeting & Messaging: Lead segmentation efforts, defining key buyer personas and tailoring messaging that directly addresses their unique pain points, needs, and goals. 
• Analyze & Optimize: Dive deep into campaign data to monitor key metrics—CPL, MQLs, MQAs, conversion rates, pipeline velocity—and identify opportunities for optimization. You’ll provide actionable recommendations to improve performance and ROI. 
• Collaborate for Seamless Handoff: Work closely with sales and marketing teams to ensure smooth lead transitions, optimize conversion processes, and continuously refine messaging for maximum impact. 
• Leverage Marketing Technology: Utilize our cutting-edge tech stack (6Sense, HubSpot, Drift, Mutiny, etc.) to automate, measure, and scale demand generation efforts. 
• Get Hands-On: You’re not just a strategist—you’ll roll up your sleeves to test, optimize, and iterate. A/B testing email campaigns, refining ad copy, building Salesforce reports, and experimenting with new tactics will all be part of your daily routine. 

Required Skills & Experience  

• Proven Demand Gen Experience: 3+ years in demand generation or digital marketing, with a strong track record of driving B2B lead generation success. SaaS or tech industry experience is a big plus. 

• Tech-Savvy: Proficiency with demand generation tools like HubSpot, Salesforce, LinkedIn Ads, and more.  

• Analytical Mindset: You thrive on data. You’re comfortable analyzing performance metrics and adjusting campaigns in real time using tools like Google Analytics, Excel, and CRM platforms. 

•  Content-Driven Marketing: A solid understanding of content marketing—whether it’s email, webinars, blogs, or gated content (eBooks, whitepapers)—and how to leverage it to engage and nurture prospects. 

• Creative Problem Solver: You can think outside the box to develop creative programs that resonate with your audience and align with business goals. 

• Collaboration Across Teams: You know how to work with sales, marketing operations, and other internal teams to ensure everyone is aligned and executing seamlessly. 

• Communication Excellence: Whether through email, social media, or presentations, you’re a master at crafting compelling messages that speak directly to B2B decision-makers. 
• Education: Bachelor’s degree in Marketing, Business, Economics, or a related field. 

Bonus Points: 

• Experience with ABM strategies and tools like 6Sense or Demandbase 

• Ability to drive programs and ROI with ON24, Drift, Sendoso 

Why Work for Us?  

We are looking for energetic, positive, creative problem solvers who don’t mind digging in and getting their proverbial hands dirty. In addition to striving to create the best possible environment for our ServiceChannel team members, we also support them outside of work as well through generous medical, dental, and vision insurance, life insurance, 401k with match, a flexible time-off policy, and paid parental leave. Our greatest benefit, however, is our amazing ServiceChannel team! 

In 2021, ServiceChannel joined the Fortive group of leading technology companies united by a common purpose to make the world stronger, safer, and smarter. Fortive accelerates ServiceChannel’s growth through extraordinary business systems, cross-industry expertise, and employee development resources and was named as a 2024 Best Companies to Work At.