Manager, Local Marketing & Merchandising

PRIMARY PURPOSE

As a Manager, Local Marketing & Merchandising, you will be responsible for collaborating with our in-venue retail partners on marketing, promotions, venue exclusives and local product opportunities.

This is a remote role covering our North Carolina territory (EST Operating Hours). Regional candidates preferred.

KEY RESPONSIBILITIES

Coordinate merchandise strategy between Fanatics and team partners. Includes, but not limited to:

o New product launches

o Seasonal Strategies

o Key items

o Item of the Game

o Theme Nights

o Local Collaborations & Capsule Collections

o Team-Steered Initiatives

o Events including hot markets, seasonal activity, promotions.

· Develop and manage promotional calendars for each team partner.

· Meet regularly with team partner contacts to brainstorm, collaborate, plan, execute, and evaluate results.

· Obtain feedback regularly from team partners for pre-book deadlines or new product offerings.

· Develop marketing assets at venue on digital, social, & other platforms for featured items, league & team marketing campaigns, item of the game, and all other promotions.

· Identify trend categories & opportunities. Explore incremental sales opportunities through innovative programs that enhance the fan experience.

· Responsible for all facets of a local product assortment, using merchandise data to inform strategies and decisions.

· Partner closely with Buying & Planning to determine financial plans, projections, and maintain open-to-buy.

· Review inventory, maintaining current data on sales and fashion trend.

· Negotiate with vendors relative to product cost, terms, and issues.

POSITION REQUIREMENTS

· Passion for sports and the ability to thrive in a fast-paced environment

· Bachelor’s degree required

· 2+ years of licensed sports experience or team partner management required

· Sports marketing or retail marketing experience encouraged

· Business and financial savvy

· Strong strategic ability

· Strong written communication skills

· Outstanding verbal communication skills with the ability to influence

· Exhibits high standards and accountability; takes pride in accuracy

· Readily grasps numerical concepts and interprets financial information accurately

· Ability to utilize retail math skills to analyze and drive business

· High aptitude; processes information quickly

· Ability to offer solutions to challenges

· Ability to successfully collaborate with internal and external partners

· Seeks to be the leader, wants to be in a position of influence

· Result-oriented and self-motivated with a strong sense of urgency

· Curious about complex issues or opportunities – ability to view things in new ways or from a different perspective

· Able to independently organize and prioritize broad workload to meet deadlines

· Strong computer skills (intermediate Excel skills necessary)

· Some travel may be required