Lead Generation and Digital Marketing Specialist (WFH)

About Penbrothers

Penbrothers is an HR & remote talent management partner and one of the fastest growing companies in the Philippines. We provide talented Filipinos with global opportunities in high-growth startups and dynamic companies, from the comfort of their own homes.

About the Client

Our client is a pioneering Japan-based sustainable travel and events company specializing in bespoke journeys with purpose. As Japan’s first GSTC-certified Destination Management Company (DMC), they design luxury and corporate experiences that prioritize regeneration, cultural connection, and low-impact travel. Their team collaborates with eco-conscious travelers and boutique agencies globally to reimagine tourism as a force for good.

About the Role

We're looking for a Lead Generation and Digital Marketing Specialist who thrives in both lead generation and creative marketing. This hybrid role will support Tricolage’s growth across global B2B markets by generating agency leads, setting appointments, and creating content that resonates with their mission. Reporting to both the Founder and the Head of Marketing, this is a high-ownership role ideal for someone who’s proactive, organized, and passionate about thoughtful, sustainable travel.

Work hours: 9 AM to 6 PM Philippine Time (equivalent to 10 AM to 7 PM Japan Time), Monday to Friday

Work arrangement: Remote

What you’ll do

• Lead Generation and Appointment Setting (50%)

• Research and build a high-quality pipeline of global boutique/luxury travel agencies.

• Conduct outbound outreach via email and LinkedIn to introduce Tricolage’s offerings.

• Set and confirm intro calls between qualified partners and the Founder.

• Track all engagement, follow-ups, and notes using the CRM (e.g., HubSpot or similar).

• Contribute to copywriting and optimization of outreach campaigns.

Digital Marketing and Content Support

• Draft LinkedIn posts, newsletters, and social content for B2B and agency audiences.

• Repurpose photos, testimonials, and itineraries into branded marketing assets.

• Assist with campaign scheduling via tools like Canva, Mailchimp, and Buffer.

• Maintain visual consistency across decks, one-pagers, and digital assets.

• Monitor content performance and support monthly reporting on engagement.

What You Bring

• 3-5 years in a marketing assistant, virtual support, or business development coordinator role.

• Strong experience in content writing - someone who can write well, support your marketing channels, and also drive outreach campaigns

• Excellent written English and the ability to adjust tone for different audiences.

• Proficiency in CRM platforms, Google Workspace, LinkedIn, Canva, and Mailchimp.

• Highly organized, detail-oriented, and able to juggle multiple tasks independently.

• Bonus: Experience in travel, hospitality, sustainability, or purpose-driven brands.

• Passionate about regenerative tourism, sustainability, and intentional storytelling.

Don't meet every single requirement? At Penbrothers we are committed to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but you don't feel 100% aligned with the qualifications, we encourage you to apply anyway. You may just be the right fit for this or other roles.

Hiring Process

We utilize AI tools to enhance our hiring efficiency and ensure a fair evaluation of all candidates. As a result, candidates who passed our initial evaluations should expect an AI Interviewer as a component of our recruitment process. This is supervised by Human Talent Acquisition Experts who will also engage with you throughout your application journey.

What You’ll Get

At Penbrothers, we are obsessed with creating positive employee experiences. Here you’ll find an environment that nurtures learning and provides opportunities for growth. You’ll have the opportunity to make an impact on fast-growing startups and dynamic companies. 

• Meaningful work & Growth: We take every opportunity to stretch ourselves and deliver an excellent client experience. 

• Employee as our biggest asset: We are genuinely invested in our people’s career and welfare.

• Global reach & local impact: Get to work with high-growth startups and dynamic companies from the comfort of your own home. 

• Powering global startups: We’ve created 1,400 Filipino jobs that empower global start-ups to focus on growth.