Digital Marketing Specialist

Job Title: Digital Marketing Specialist
Location: Remote – LATAM (Preference for Colombia)
Salary: $1,000 – $1,500 USD/month (Based on experience)
Work Hours: U.S. Eastern Time Zone (EST), Monday–Friday
Reports To: Head of Marketing / Director of Growth

About the Company

Company Name Withheld for Confidentiality
Our client is an innovative real estate and construction company transforming the way underserved communities access homeownership. By focusing on sustainability, inclusion, and community reinvestment, the company develops and renovates homes that serve as pathways to generational wealth and neighborhood resilience. Their work spans development, construction, and storytelling—using marketing to mobilize impact and drive change.

About the Role

We are seeking a creative and data-driven Digital Marketing Specialist to amplify the brand’s mission, expand online visibility, and support lead generation across channels. This is a unique opportunity to join a purpose-led organization and own execution across digital campaigns, content strategy, social media, email marketing, and analytics.

This role is perfect for someone based in Latin America (preferably Colombia) with a passion for storytelling, strong execution skills, and a deep understanding of how digital marketing supports growth, engagement, and mission alignment.

Key Responsibilities

Campaign Execution & Optimization

• Plan, launch, and optimize digital marketing campaigns across email, paid social (Meta, LinkedIn), and organic channels.

• Own day-to-day execution of digital initiatives including newsletters, landing pages, ad creatives, and automations.

Content Creation & Social Media

• Support content calendar planning and publishing across platforms including Instagram, LinkedIn, and TikTok.

• Write and repurpose engaging, mission-aligned copy for web, email, blog, and social media.

• Source or create visual content (graphics, photos, short-form videos) with a strong brand lens.

SEO & Website Management

• Update and optimize website content to improve discoverability, conversions, and user experience.

• Support basic SEO initiatives (on-page optimization, keywords, meta tags, etc.) to drive organic growth.

Analytics & Reporting

• Monitor campaign performance using Google Analytics, Meta Ads Manager, and other tools.

• Track KPIs including engagement, conversion rates, and traffic sources; provide insights and recommendations.

• Create monthly marketing reports to inform leadership and guide strategy.

Requirements

• 3+ years of digital marketing experience, preferably in a mission-driven or startup environment.

• Strong copywriting skills and an eye for visual storytelling.

• Experience with digital tools such as:

  • Email marketing platforms (Mailchimp, Klaviyo, or similar)

  • Social media schedulers (Buffer, Later, Hootsuite)

  • Analytics tools (Google Analytics, Meta Ads Manager, Looker Studio)

  • CMS platforms (Webflow, WordPress, or similar)

• Proficient in written and spoken English; comfortable writing content for a U.S. audience.

• Ability to manage multiple campaigns simultaneously with a high level of detail and organization.

Preferred Qualifications

• Familiarity with real estate, community development, or urban planning topics.

• Experience working with small teams or early-stage startups.

• Basic graphic design or video editing experience (Canva, Adobe Suite, CapCut, etc.).

• Understanding of CRM tools and marketing automation workflows.

Why Join Us?

• Use your creative and analytical talents to advance an equity-focused mission.

• Collaborate with a passionate team committed to community-driven impact.

• Play a hands-on role in shaping the digital voice of a high-growth, purpose-driven company.

• Enjoy the flexibility of a remote role with room for growth and professional development.